DENT ESTET, part of the MedLife group, enters the Oradea dental market by acquiring a 60% stake in the Oradent Clinic by Dr. Costea
- DENT ESTET consolidates its leading position on the dental market by acquiring the majority stake in the Oradent Clinic by Dr. Costea;
- The group thus reaches a portfolio of 14 clinics of excellence in 7 cities in the country;
- Oradent by Dr. Costea is the dental market leader in Bihor, according to turnover;
- With the support of MedLife, the DENT ESTET group continues its strategy of expansion and consolidation of its leading position nationwide.
Bucharest, November 15, 2021: The DENT ESTET Group, the established leader in the Romanian dental services market and part of the MedLife Medical System, announces the signing of the contract for the acquisition of the 60% stake in the Oradent Clinic by Dr. Costea in Oradea, the local leader according to turnover in 2020.
This is the third acquisition of the DENT ESTET group in only one year, after the Krondent (Brașov) and Stomestet (Cluj-Napoca) clinics. DENT ESTET thus reaches a portfolio of 14 clinics in 7 major cities in the country: Bucharest, Timișoara, Sibiu, Brașov, Ploiești, Cluj-Napoca and Oradea.
Founded by Dr. Cosmin Costea, a dentist with expertise in implantology, prosthodontics specialist and resident in dento-alveolar surgery, Oradent Clinic by Dr. Costea is the dental market leader in the Bihor County, with a turnover of 3.1 million RON in 2020.
"Respect for the patient, professionalism and passion for modern dentistry are values that we have found at the Oradent Clinic by Dr. Costea, so we look enthusiastically to the future as we plan to develop together a Center of excellence in implantology in Oradea. We are happy that our business model, already recognized, is attracting the interest of more and more prestigious clinics in the country. The partnership with Oradent by Dr. Costea is yet another proof of the recognition of our medical team’s value on a professional level, the involvement of DENT ESTET management in the training of young, super-specialized doctors, and the investments made in digitalization, all of which are to the benefit of our patients", said Dr. Oana Taban, CEO & Founder of DENT ESTET.
With over 20 years of experience in general dentistry, 14 years in implantology and 10 years in dental aesthetics, the Oradea clinic offers patients a full range of premium dental services (orthodontics, implantology, dental aesthetics, dental treatments for children and adults) and has its own digital dental radiology laboratory.
Thanks to the new partnership, the team of doctors led by Dr. Cosmin Costea will benefit from the culture of sharing and mentoring promoted within DENT ESTET, so that each patient receives complex and correct treatment solutions, a multidisciplinary approach to the case, as well as access to advanced technologies and equipment that allow the diagnosis of dental diseases in early stages.
Among the latest equipment available at the Oradent Clinic by Dr. Costea are the CBCT computed tomography, the highest digital technology, with maximum accuracy in the diagnosis of a maxillofacial disorder; the intra-oral scanner, which reduces treatment time, and the electronic microscope, used in endodontic treatments, but also in the treatment of caries for maximum accuracy and control.
"Our mission is to provide patients with the most pleasant experience from both a medical and human point of view. The strategic partnership concluded with DENT ESTET is a confirmation of all our efforts in creating an important brand in dentistry in Oradea, with values centered around the patient. This important step makes us very happy and we are proud to continue the development of Oradent by Dr. Costea as part of the DENT ESTET group", says Dr. Cosmin Costea, who is also a member of the French College of Dentists.
With this third acquisition, DENT ESTET is taking a new step in the strategy agreed with MedLife's management and shareholders to facilitate access for as many Romanians as possible to the expertise of a multidisciplinary team of specialists, to high-performance and innovative treatments, and to the advantages offered by the dentistry of the future.
"Oradea plays an important role in the MedLife Group's development strategy and we are pleased that, by acquiring the majority stake in Oradent by Dr. Costea, we are fulfilling our commitment made together with DENT ESTET 5 years ago, to expand excellent dental services for the benefit of Romanians in all regions of the country. Recently, we have seen an increased interest from dental clinics across the country to join the DENT ESTET group in order to have access to all the development advantages that such a collaboration can bring, and this proves once again that our partnership is a successful one", declares Mihai Marcu, President and CEO of MedLife Group.
About DENT ESTET
The DENT ESTET Group was established in 1999 and is currently the market leader in dental services in Romania. In the 22 years of its existence, the team has grown to 350 specialists, of which over 130 are doctors. Over the years they have treated more than 130,000 patients.
DENT ESTET owns 12 multidisciplinary dental clinics in Bucharest, Timișoara, Sibiu, Brașov and Ploiești, for all age groups, 3 divisions of excellence unique in Romania (Implant Division, Aesthetic Division and Advanced Orthodontic Division), the first Aspen digital dental laboratory and 3 specialized digital photo studios “Future Smile Studio”. All these bring together a total of 72 treatment rooms equipped to hi-tech standards, on a total area of 3,600 square meters, including 3 fully equipped surgery rooms. DENT ESTET offers an integrated experience through its three fully digitalized imaging and radiology centres, which include computed tomography (CBCT) machines.
Recognized for its contribution to the development of the private dental field in our country, the DENT ESTET group of clinics inaugurated, in 2017, the first fully digitalized dental clinic in Romania and the largest Planmeca Digital Academy centre.
Among the major innovations brought to the Romanian market are DENT ESTET 4 KIDS (2008) and DENT ESTET 4 TEENS (2012), the first dental clinics in Romania and Eastern Europe dedicated exclusively to children and teenagerss and, last but not least, the Association of Dental Office Managers (ADOM), which runs the first school of dental clinic managers.
Since 2016, DENT ESTET has been part of the MedLife group, the largest private healthcare operator in our country.
About the MedLife Medical System
The MedLife Medical System started 26 years ago, has grown healthily and has become the largest private healthcare provider in Romania. The Romanian entrepreneurs who founded this company invested and committed themselves to bring change in the Romanian healthcare system, believed in innovation and dared to aim as high as possible to offer Romanian patients quality, professionalism, care and respect for their needs.
The company operates the most extensive network of clinics, one of the largest networks of medical laboratories, general and specialized hospitals, and has the largest corporate client base for Health Prevention Packages in the country. It is also, in terms of sales, one of the largest private healthcare players in Central and Eastern Europe.
The MedLife Group has a successful track record of both organic growth and growth through acquisitions. Its strong and experienced management team has been able to create and manage these growth opportunities, gaining valuable knowledge and experience, enabling it to find the best path for further successful expansion.
As a long-established Romanian company, MedLife has chosen to list on the Romanian Stock Exchange, being a model for listings on the local capital market. It has opened new horizons, and through the corporate governance it has implemented, it has inspired other local companies to follow this path and help develop Romanian capital and the economy. The shares issued by MedLife SA are admitted to trading on the regulated spot market administered by the Bucharest Stock Exchange, Premium Category, with trading symbol ″M″.
During the pandemic period, MedLife managed to play a key role in society and to acquire a leading status in pandemic monitoring through its active involvement in the research area.
The company continues to invest in local community impact projects in technology and infrastructure. It creates jobs and develops an ecosystem that contributes to the development and maintenance of a healthy Romania.