Bucharest, September 28, 2021: The DENT ESTET Group, part of the MedLife medical system, has inaugurated a new dental clinic in Ploiești, bringing its portfolio to 12 clinics in 5 major cities in the country, after a total investment of approximately 1.7 million euros.
"After a restrained 2020, in which we focused on providing patients with full safety conditions in all the group's clinics and access to high-performance, fast and painless treatments, 2021 is undoubtedly a year of development for the group on all levels. The opening of a new unit in Ploiești has, for us, a special emotional charge and a special history, being a return to our roots, in the city where we grew up", says Dr. Oana Taban, CEO and founder of DENT ESTET. "We are delighted to be able to contribute to the dental health of the community we come from and that patients in Ploiești will be able to enjoy the benefits of the digital technology currently available in the world and the excellent treatments and services, as found in countries such as the United States and Europe."
By accessing the services available in the new DENT ESTET dental clinic in Ploiești, which measures a total area of 455 square meters and is equipped with 10 modern offices, patients will benefit from the safety of a correct and complete diagnosis, multidisciplinary and personalized approach to each case, laser technology for minimally invasive and painless treatments, as well as transparency and communication, which contribute to increased comfort for both adults and children.
"The concept of integrated care stands for treatments in all branches of dentistry available to patients. To integrate means that, in addition to therapy, we offer prevention and follow up on adherence to the entire treatment plan. Only in this way can we be sure that our patients will benefit from all the services they need to solve the situation they are facing. In addition, oral health services must be integrated with those needed to ensure the overall health of the body. DENT ESTET successfully combines all these aspects. We admire the strong dedication with which DENT ESTET manages to develop its people, which is also reflected in the treatments offered to the patients of the dental clinics", said Dr. Nicolae Marcu, Director of Operations and Health MedLife Group, present at the inauguration event in Ploiești.
One of the main elements that sets DENT ESTET apart from other dental practices, is their team of doctors, highly trained and able to offer patients integrated treatments and personalized solutions. The group of dental clinics believes in the culture of "sharing", which translates into mentoring programs, courses and training offered to young specialists, as well as exchanges of experience and know-how, all made available to the team in Ploiești.
"At DENT ESTET, our commitment to doctors is as important as our commitment to patients. We are constantly investing in the education and training of our doctors, through specialization and professional development programs, as well as by providing the latest technology with which we can offer patients the high-performance treatments they need. Together with MedLife, a company with which we share the mission to always put the needs of patients and doctors at the heart of our work, we invest in people, for people", added Dr. Oana Taban.
The clinic in Ploiești is equipped with the same high-tech digital technology available in all 11 other DENT ESTET clinics in Bucharest, Sibiu, Timișoara and Brașov. The investment in the latest equipment, the careful selection of the medical team and its continuous training, provide patients with the guarantee that they will receive a correct and immediate diagnosis, and effective dental treatment in a comfortable and safe environment.
Among the ultra-modern equipment available in Ploiești we can list: WaterLase® laser, one of the most advanced dental laser technologies available worldwide, which utilizes laser and water energy; EPIC BIOLASE dental laser, an innovation in digital dentistry, which contributes to safe and precise treatments, but above all increases patient comfort, significantly reducing pain and the number of visits to the dentist; Velscope device for oral cancer detection in just 2 minutes; 3Shape Trios Real Color intra-oral scanner, which reduces treatment time; KaVo OP 3D™ CBCT computed tomography, the highest digital technology with maximum accuracy in diagnosing a maxillofacial condition; LEICA M320 F12 electron microscope, used in endodontic treatments for tooth saving, but also in caries treatment for maximum precision and control.
"Social involvement is one of our greatest concerns, because DENT ESTET's mission has always been to provide access to health", says Dr. Oana Taban. Thus, with the opening of the clinic in Ploiești, the group of dental clinics, which recently joined the MagicHELP Solidarity Network, has extended its partnership with the Magic Association to this city.
By accessing the MagicHELP app, the program's beneficiaries - children with serious or chronic diseases and their families - can opt for prophylaxis (scaling, fluoridation), endodontic (root canal treatments), periodontal and orthodontic consultations and treatments - free of charge or at a discount, including in the Ploiești clinic, alongside the DENT ESTET 4 KIDS clinics in Bucharest and Sibiu.
At the same time, to mark its mission to bring a healthy and aesthetic smile to the people of Ploiești, DENT ESTET captured them with a smile on their lips in a series of street photos in emblematic places of the city. The collection of smiles can be discovered in an exhibition in the clinic and on the company's Facebook page.
DENT ESTET has reconfirmed its leading position on the Romanian dental market, recording a turnover of 46 million RON in the first six months of 2021, 60% higher compared to the first semester of 2020.
These results represent a validation of the revenues reported in the first quarter of the year, above the level budgeted at the beginning of the financial year. They also certify the level of development and the financial performance achieved by the group of dental clinics over the last five years, following the establishment in 2016 of a solid partnership with MedLife, the largest private healthcare operator in Romania.
DENT ESTET will continue its expansion strategy at a national level, as one of the assumed objectives was to ensure that as many Romanians as possible, from all regions of the country, have access to excellent services, as well as to offer an experience in the dental office,
"New challenges and debuts await us in 2021. We have a continued interest in opening clinics and want to remain a magnet for new acquisitions, but our primary focus remains on people. The team of doctors is DENT ESTET's most valuable investment", added Dr. Oana Taban.
The DENT ESTET Group was established in 1999 and is currently the market leader in dental services in Romania. In the 22 years of its existence, the team has grown to 350 specialists, of which over 130 are doctors. Over the years they have treated more than 130,000 patients.
DENT ESTET owns 12 multidisciplinary dental clinics in Bucharest, Timișoara, Sibiu, Brașov and Ploiești, for all age groups, 3 divisions of excellence unique in Romania (Implant Division, Aesthetic Division and Advanced Orthodontic Division), the first Aspen digital dental laboratory and 3 specialized digital photo studios “Future Smile Studio”. All these bring together a total of 72 treatment rooms equipped to hi-tech standards, on a total area of 3,600 square meters, including 3 fully equipped surgery rooms. DENT ESTET offers an integrated experience through its three fully digitalized imaging and radiology centres, which include computed tomography (CBCT) machines.
Recognized for its contribution to the development of the private dental field in our country, the DENT ESTET group of clinics inaugurated, in 2017, the first fully digitalized dental clinic in Romania and the largest Planmeca Digital Academy centre.
Among the major innovations brought to the Romanian market are DENT ESTET 4 KIDS (2008) and DENT ESTET 4 TEENS (2012), the first dental clinics in Romania and Eastern Europe dedicated exclusively to children and teenagerss and, last but not least, the Association of Dental Office Managers (ADOM), which runs the first school of dental clinic managers.
Since 2016, DENT ESTET has been part of the MedLife group, the largest private healthcare operator in our country.
The MedLife Medical System started 26 years ago, has grown healthily and has become the largest private healthcare provider in Romania. The Romanian entrepreneurs who founded this company invested and committed themselves to bring change in the Romanian healthcare system, believed in innovation and dared to aim as high as possible to offer Romanian patients quality, professionalism, care and respect for their needs.
The company operates the most extensive network of clinics, one of the largest networks of medical laboratories, general and specialized hospitals, and has the largest corporate client base for Health Prevention Packages in the country. It is also, in terms of sales, one of the largest private healthcare players in Central and Eastern Europe.
The MedLife Group has a successful track record of both organic growth and growth through acquisitions. Its strong and experienced management team has been able to create and manage these growth opportunities, gaining valuable knowledge and experience, enabling it to find the best path for further successful expansion.
As a long-established Romanian company, MedLife has chosen to list on the Romanian Stock Exchange, being a model for listings on the local capital market. It has opened new horizons, and through the corporate governance it has implemented, it has inspired other local companies to follow this path and help develop Romanian capital and the economy. The shares issued by MedLife SA are admitted to trading on the regulated spot market administered by the Bucharest Stock Exchange, Premium Category, with trading symbol ″M″.
During the pandemic period, MedLife managed to play a key role in society and to acquire a leading status in pandemic monitoring through its active involvement in the research area.
The company continues to invest in local community impact projects in technology and infrastructure. It creates jobs and develops an ecosystem that contributes to the development and maintenance of a healthy Romania.