Ionela Drăgan

Ionela Drăgan has been serving as a Marketing and Strategic Projects Specialist within the DENT ESTET team since 2024. She holds a Bachelor's degree in Communication and Public Relations from the Faculty of Letters, University of Bucharest, and further expanded her academic background by completing a master's program in Advertising Consultancy and Expertise.

Particularly interested in the mechanisms behind brand building, Ionela has developed her career within the healthcare sector - a field where branding takes on a deeply human dimension through the relationship between clinic, doctor, and patient.

By combining her experience in digital marketing with direct exposure to the clinical environment, Ionela has developed a clear understanding of a fundamental principle: communication shapes the patient experience step by step. This perspective enables her to create relevant marketing projects that reflect both the real needs of patients and the core values of the DENT ESTET brand.

In her current role, Ionela is involved in managing the Group’s social media channels (Facebook, Instagram, TikTok, and YouTube), coordinating photo and video productions featuring doctors, patients, and influencers, implementing marketing campaigns, and developing digital promotion initiatives.