At DENT ESTET, behind every successful treatment lies not only medical expertise but also a dedicated team of professionals in management, marketing, communications, finance and human resources, who uphold the group’s culture of excellence and continuous development.From the strategic development of the clinics to transparent communication, from the efficient management of resources to building an organisational culture based on respect and professionalism, the Management and Marketing team works to ensure that DENT ESTET’s values are reflected in every decision, every interaction and every moment of your journey towards your dream smile.

The [DE] Management &amp; Marketing Team

Andreea Necula is the Chief Operating Officer of DENT ESTET, and she oversees the Group’s entire operational activity and contributes to the development of its growth strategy within a continuously expanding healthcare ecosystem.With more than 15 years of management experience and a deep understanding of organizational development, Andreea plays a key role in ensuring the efficient and cohesive operation of the group founded by Dr. Oana Taban.In her role, Andreea supervises the daily operations of DENT ESTET’s 17 clinics across 8 cities and coordinates the management teams in each location, ensuring alignment with the organization’s standards and strategic objectives. She is actively involved in the annual budgeting process and in defining the Group’s strategic direction, contributing to its sustainable growth and development.Throughout her career within DENT ESTET, Andreea has coordinated the opening of six new clinics through both greenfield projects and acquisitions or partnerships. For the greenfield projects, she managed the entire process, from operations, procurement, and regulatory approvals to recruitment and team training. For newly integrated clinics, she coordinated alignment and integration processes, ensuring a smooth and efficient transition.Her previous professional experience includes roles in consulting, project management, and human resources, which strengthened her ability to build teams, manage complex processes, and adapt organizational structures in dynamic environments. Her expertise also includes overseeing the HR and Procurement departments, as well as supervising non-medical functions across the organization.<blockquote>"I truly believe that an organization performs at its best when people understand one another, collaborate effectively, and have clarity in what they do. My role is to create that balance, enabling things to happen naturally and allowing teams to thrive. My journey alongside Dr. Oana Taban, DENT ESTET Founder, has taught me the importance of vision and consistency in building a strong organization. I believe sustainable results are achieved when there is trust, accountability, and a shared direction, and my role is to help create and nurture those foundations." – Andreea Necula</blockquote>

Chief Operating Officer

Andreea Necula

Diana Baciu is the Chief Financial Officer (CFO) of the DENT ESTET Group, a role she assumed in 2024, bringing with her over 9 years of experience in financial advisory and transaction consulting at an international level.Having built her career in a high-performance environment defined by analytical rigor and strategic thinking, Diana contributes to the sustainable growth of the DENT ESTET network through a financial strategy focused on long-term value creation and business performance.Before joining DENT ESTET, Diana developed an outstanding professional career within EY’s Transaction Advisory Services department. Over more than 9 years in consulting, she led complex due diligence projects for local and international investors across a wide range of industries, including healthcare, IT, energy, and FMCG. This experience helped her develop a distinctive strategic perspective: the ability to look beyond numbers and understand the drivers of sustainable organizational growth.As CFO, Diana oversees the Group’s financial activities and supports executive decision-making processes, from budgeting and financial forecasting to cash flow management, capital allocation, and financial reporting.She works closely with the Executive Board, with a clear objective: optimizing financial performance and supporting strategic decisions that strengthen DENT ESTET’s position as the leading provider of dental services in Romania.Diana holds a degree in Finance, Insurance, Banking and Stock Exchange from the Bucharest University of Economic Studies, where she also completed a master’s degree in Financial management and Investments. Her professional expertise is further reinforced by the ACCA qualification, one of the most respected international certifications in finance, accounting, and corporate governance.<blockquote>"Financial performance is not just about numbers; it is about the decisions that build an organization’s future." – Diana Baciu</blockquote>

Chief Financial Officer

Diana Baciu

Bianca Iacob is Chief Commercial Officer at DENT ESTET and oversees the Group’s commercial strategy, contributing to the implementation of organizational growth initiatives and the continuous improvement of commercial performance.With more than 10 years of experience within the Group, Bianca plays a key role in fostering an organizational culture built on efficiency, accountability, and sustainable results.In her role, she coordinates clinic managers, Patient Care Coordinator teams, and corporate support structures, being responsible for defining and implementing performance indicators, operational processes, and working standards that support the Group’s ongoing development.Passionate about organization and building high-performing teams, Bianca is directly involved in optimizing patient flow and monitoring the performance of clinics and dental professionals, focusing on operational efficiency, patient retention, and optimal schedule utilization. At the same time, she leads initiatives aimed at enhancing the patient experience by improving communication and increasing overall patient satisfaction.Bianca Iacob graduated from the Bucharest University of Economic Studies, where she also completed a master’s degree in marketing and business communication.<blockquote>"For me, performance is built over time through vision, commitment, and people working together toward a common goal. Dr. Oana Taban, Founder of DENT ESTET, has been a constant source of inspiration through her commitment to excellence, consistency, and the way she has built, with passion and responsibility, one of the strongest organizations in Romanian dentistry. Working alongside Dr. Oana Taban has taught me the importance of building sustainably, without ever losing sight of the people behind the results." – Bianca Iacob</blockquote>

Chief Commercial Officer

Bianca Iacob

Lăcrămioara Roșca is the Marketing &amp; Communication Director of DENT ESTET, where she leads the Group’s communication and brand development strategies in a constantly evolving market. With more than 12 years of experience in marketing, gained across both retail and dental healthcare sectors, she contributes to strengthening DENT ESTET’s position as a benchmark of excellence in modern dentistry through projects that combine medical performance with a premium patient experience.Throughout her career, Lăcrămioara has developed and implemented integrated marketing strategies focused on sustainable growth, digital innovation, and meaningful communication with patients. Her expertise includes complex campaign development, brand management, and the coordination of marketing initiatives that support the organization’s growth and the expansion of its healthcare services.She strongly believes in the power of authentic communication and in the role of education in promoting oral health. Through the projects she develops together with the DENT ESTET team, her goal is to bring patients closer to reliable information, trusted medical experiences, and modern solutions for achieving and maintaining a healthy, beautiful smile.Lăcrămioara graduated from Transilvania University of Brașov, where she studied Marketing Strategies and later completed a master’s degree in Marketing research and Marketing Strategies, an academic background that supports her strategic, results-oriented approach.<blockquote>"I chose healthcare marketing because I wanted my work to have a real impact on people’s lives. I believe that a strong healthcare brand is built when genuine performance meets empathy. In this field, marketing is not only about communication or promotion, but also about the responsibility to provide accurate information, build trust, and tell, with respect and clarity, the stories of those who help patients regain their health and confidence in their smile. I am grateful that throughout my professional journey I have been constantly inspired by the vision and determination of Dr. Oana Taban, whose example motivates me to become a better version of myself every day." – Lăcrămioara Roșca</blockquote>

Head of Marketing and Communications

Lăcrămioara Roșca

Andra Mărgeanu is the HR Manager of the DENT ESTET Group. She holds a bachelor's degree in Business administration from the Bucharest University of Economic Studies and a master's degree in Quality management, Expertise and Consumer Protection.&nbsp;Her passion for Human Resources began during her university years through internship programs within HR-focused organizations. At the same time, she gained valuable experience in roles centered on communication and direct interaction with people, which helped shape her active listening skills and empathetic approach.Andra joined the DENT ESTET Group in 2019 as a member of the Front Desk team at DENT ESTET 4 TEENS. This hands-on experience within the operational environment provided her with a unique understanding of team dynamics and organizational needs, creating a natural pathway toward a career in Human Resources.As HR Manager, Andra oversees the key pillars that support the growth and development of the Group’s teams, from strategic talent acquisition to onboarding programs and the ongoing support of new colleagues. She is committed to ensuring that every person joining DENT ESTET benefits from an excellent start and a work environment that encourages both performance and personal growth.<blockquote>"I believe that success is not a coincidence, but the result of the ambition to learn every day and the perseverance to keep searching until the best solution is found for the team. For me, professional fulfillment comes from bringing together the individual stories of our colleagues and helping them contribute to DENT ESTET’s shared vision of excellence." – Andra Mărgeanu</blockquote>

HR Manager

Andra Mărgeanu

Andreea Ţale is the Chief Accountant of the DENT ESTET Group, a finance professional with more than 25 years of experience in financial management and reporting, tax advisory, and financial optimization. She brings to the team extensive expertise in the healthcare sector, gained through years of working with medical clinics, private practices, and other healthcare organizations.Throughout her career, Andreea has supported companies across a variety of industries, ensuring compliance with regulatory requirements, the accuracy of financial reporting, and the implementation of effective financial solutions that support business growth. She is recognized for her ability to adapt to legislative and economic changes, her meticulous attention to detail, and the professionalism that reflects the highest standards of the accounting profession.Andreea joined the DENT ESTET team in 2024 and currently leads the Group’s accounting department. In her role, she oversees the organization of financial and accounting activities, the preparation and verification of financial statements, and the continuous compliance of the organization with all applicable financial and tax regulations.She graduated from the Faculty of Management at the Bucharest University of Economic Studies, where she also completed a master’s degree in Financial Audit and Advisory. Her academic background is complemented by a postgraduate course in IFRS Reporting Standards, also completed at the Bucharest University of Economic Studies, as well as the prestigious Certified Expert Accountant qualification, a recognition of her professional competence and ethical standards.<blockquote>"My professional activity is guided by the principles of integrity, responsibility, and transparency. The role of an accounting professional goes beyond working with numbers and ensuring compliance—it is also about providing clear and accurate financial information that supports sound managerial decision-making. What I enjoy most is the ability to transform financial data into meaningful insights that help organizations make informed and effective decisions." – Andreea Ţale</blockquote>

Chief Accountant

Andreea Țale

Marius Andone is the Procurement and Compliance Manager within the DENT ESTET Group, a professional whose expertise lies at the intersection of procurement, internal auditing, and operational coordination. With a strong academic background in economics and management, Marius brings to the team a rare combination of analytical rigor and the ability to build meaningful connections between people and departments.Throughout his career, Marius has gained extensive experience in roles involving international supplier relationship management, the development of internal procedures, operational process optimization, and the management of official documentation within growing organizations.Each stage of this journey has shaped him into a professional driven by clarity, collaboration, and consistency, firmly believing that a successful team is built on solid foundations and authentic communication.In his role within the DENT ESTET Group, Marius oversees the entire procurement cycle - from identifying organizational needs and negotiating with suppliers to implementation and performance monitoring. He also coordinates internal audits, compliance procedures, and cost-efficiency projects. His mission is to create an operational framework that enables medical teams to perform at their best while ensuring that patients benefit from a premium, safe, and predictable experience.His colleagues describe him as calm under pressure, highly detail-oriented, and always focused on the bigger picture. He is an empathetic communicator who knows how to adapt his message to the context, combining professionalism with authenticity.<blockquote>"Operational excellence is not just a professional requirement; it is a form of respect for colleagues, partners, and, above all, for patients. I believe the difference lies in how successfully you combine professionalism with authenticity. For me, that means being fair, consistent, and present. I believe in clear processes, in people who work with purpose, and in the responsibility to do things right—even when no one is watching. Excellence is not a result; it is an attitude." - Marius Andone</blockquote>

Procurement and Compliance Manager

Marius Andone

Pavel Ciulin is the Head of ASPEN Dental Laboratory, one of Romania’s leading digital dental laboratories, developed alongside Dr. Oana Taban, Founder of DENT ESTET, and Cristian Taban.A graduate of the “Carol Davila” University of Medicine and Pharmacy in Bucharest, specializing in dental technology, Pavel has built his expertise through numerous international training programs and advanced courses, continuously focusing on the latest technologies and standards in digital dental technology.His professional journey began during his first year of university, when he chose to collaborate with dental laboratories across Romania to gain hands-on experience and develop a deep understanding of the complexity and precision required in this field.Since 2016, Pavel Ciulin has played a key role in the development of the ASPEN Dental Laboratory within the DENT ESTET Group, actively contributing to the growth and coordination of the dental technician team, as well as to the development of the laboratory’s technical and operational processes.Recognized for his artistic eye and more than 10 years of expertise in creating premium prosthetic restorations, Pavel successfully combines technical precision with a highly individualized approach, ensuring that functionality, accuracy, and aesthetics are integrated at the highest level in every restoration.<blockquote>"I believe dental technology is about much more than precision and innovation. It is about patience, passion, and responsibility. My journey alongside Dr. Oana Taban and Cristian Taban has played a defining role in shaping my understanding of what excellence truly means—something built over time through discipline, vision, and respect for people. Every day, together with the DENT ESTET team, I strive to build a standard founded on collaboration, continuous growth, and genuine care for every patient and every individual case." - Pavel Ciulin</blockquote>

The Management & Marketing Team